This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from sophielee.com.au (the “Site”).

Personal information we collect
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”.

We collect Device Information using the following technologies:
- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site.

Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers, email address, and phone number. We refer to this information as “Order Information”.

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.

How do we use your personal information?
We use the Order Information that we collect generally to fulfil any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:
- Communicate with you;
- Screen our orders for potential risk or fraud; and
- When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

We use Google AdWords Remarketing to advertise Sophie Lee across the Internet, on the Google Display Network.

AdWords remarketing will display ads to you based on what parts of the Sophie Lee website you have viewed by placing a cookie on your web browser.

This cookie does not in any way identify you or give access to your computer or mobile device.

The cookie is used to indicate to other websites that ‘This person visited a particular page, so show them ads relating to that page.

Google AdWords Remarketing allows us to tailor our marketing to better suit your needs and only display ads that are relevant to you.

If you do not wish to see ads from us, you can opt out in several ways:
1. opt out of Google’s use of cookies by visiting Google’s Ads Settings.
2. opt out of a third-party vendor’s use of cookies by visiting the Network Advertising Initiative opt-out page.

Sharing your personal Information
We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use the Site -- you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

Behavioural advertising
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by using the links below:
- Facebook: https://www.facebook.com/settings/?tab=ads
- Google: https://www.google.com/settings/ads/anonymous
- Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.

Do not track
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

Your rights
If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

Additionally, if you are a European resident, we note that we are processing your information in order to fulfil contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.

Data retention
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

Changes
We may update this privacy policy from time to time to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.

Minors
By agreeing to these Terms of Service, you represent that you are at least the age of majority in your state or province of residence, or that you are the age of majority in your state or province of residence, and you have given us your consent to allow any of your minor dependents to use this site.

Privacy FAQs

Q: What information do we collect?
A: We will collect the following information from you:
     Name;
     Address;
     Telephone Number;
     Email Address;
     Mobile Number.

Q: Why we collect the information?
A: We use the information to assist in providing you with relevant consumer information, notify you of product arrivals and offers that may be of interest to you. The information we collect through www.lmhome.com.au is used to help us better understand the products and improve our service to you. If you would rather not receive these emails or post, customers are requested to unsubscribe by visiting www.sophielee.com.au

Q: What we may do with personally identifiable information?
A: We may transfer your details (including postal address, telephone number or email address) to third-party agencies whereby we are utilising their services to distribute Sophie Lee marketing or advertising material. Under no circumstances will your details be distributed to a third-party agency with the intention that this agency will use your details. We will ensure that your personal information is kept confidential and secure, and that the appropriate technical and organisational measures, to prevent unlawful or accidental destruction, accidental loss, unauthorised disclosure or access or other unlawful forms of processing, are implemented.

Q: What we will not do with personally identifiable information?
A: We will not rent, give or sell your personally identifiable information to any outside organisation for that organisation's own use without your consent.

Q: How we treat the information of children?
A: Sophie Lee does not intend to collect any personally identifiable information from children under thirteen years old. If a child provides us with personally identifiable information, his or her parents/guardians should email us at admin@sophielee.com.au   and request that this information is deleted from our files. We will endeavour to remove this data in a timely manner.

Q: How do I update my personal information?
A: You can review, change or delete personal information related to the use of our site. To access your information, simply login to your account by clicking "sign in”, and update your information as required. We will try to ensure that all information we collect, use or disclose about you is accurate, complete and up-to-date.

Contact us
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e‑mail at admin@sophielee.com.au

ABN: 12 695 675 432